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200 Million Artisans (200M) is an impact-first ecosystem enabler reimagining the potential of ‘Handmade’ by creating the conditions for inclusive, innovation-driven entrepreneurship. We work across the craft-led value chain to accelerate the growth of next-gen creative and cultural enterprises by bridging key gaps in data + insights, collaborative networks, and inclusive capital via our three collaborative platforms. 

Our Platforms

  • Kula Innovate |  A sector-first Innovation Challenge designed to bridge the massive funding gap for R&D across craft-based value chains by supporting bold new ideas led by India’s next-gen innovators shaping the future of 'Handmade of India'.

  • Kula Conclave 2025 | Scheduled for December 1–2, 2025 in Jaipur, the Conclave is an invite-only gathering designed to bridge the inclusive finance and networks gap for craft-led brands, social enterprises, and MSMEs. 

  • Business of Handmade | Our impact-media platform is dedicated to research and storytelling on inclusive entrepreneurship, creative economy innovation, and systemic change.

Our ultimate mission is to enable craft-led enterprises to create dignified jobs for artisan communities, drive greater greater participation of women and youth in the workforce, while drive pro-climate solutions that are good for the planet and our collective wellbeing.